Giving Your Brand Digital Wings
It’s the digital era. Whether or not your company or brand has a social media platform or a website, it certainly has online reputation.
The reality is, we live in a digital world. Everyone has some sort of digital footprint. Just like people, brands have a digital footprint too. Even if companies don’t use social media sites or have a website, more than likely people are still talking about them online, which in turn has created their digital footprint. The task of maintaining a website and managing social media sites can be a daunting one, but the importance of these tasks are imperative for a brand that wants to thrive. Here are 5 ways to help you establish and positively develop your brand’s digital footprint:
- Be Transparent
Have a ‘what you see is what you get attitude.’ Clients fall in love with you not only because of what you can offer to them, but because of who you are to them. Let your brands personality shine! The impact you can have by letting your culture show through online gives you a great advantage.
- Establish Credibility
No matter what industry you’re in, be a thought leader. Be a source for our audience. Be so credible, that you are top of mind for your audience when they are seeking information.
- Be Proactive
Engage in conversation with your audience via your website or social media sites. Communicate with them effectively and efficiently. You only have a short window to respond to your clients before they seek out other solutions. Be responsive so that they have positive feedback to provide to your company and your brand.
- Be Considerate
Before you start distributing and posting your own content, consider your audience. Provide content that they will find beneficial. What you provide needs to be appropriate. Don’t post for the sake of posting. Post with a purpose.
- Have a Plan
PLAN, PLAN, PLAN! Your brand’s reputation relies on it. Not only do you have to provide relevant, transparent, credible content. You have to provide timely content. Plan out your digital strategy then execute. Don’t just dive in head first or you’ll pay the consequences in the form of brand misrepresentation. Planning is the determining factor between success and failure.
If you take anything from this article, let it be this: Your brand has a digital footprint, whether you wanted it to or not. You can either let other’s determine your brands digital footprint reputation or you can be proactive and become part of the conversation. The decision is yours. Don’t let the digital world overview.