Case Study: First Bank Website Redesign
FirstBank has solidified itself as a brand of
FirstBank has solidified itself as a brand of fortitude, strength and innovation in the Nigerian financial sector since its inception in 1894. The iconic African elephant with navy blue and ivory colours has been a national symbol of one of the biggest international players in the financial services industry to date.
FirstBank was rated a Superbrand in 2007, from a pool of 2000 highly graded brands in Nigeria, by the Superbrand Nigeria Council and the 2012 BrandFinance Banking League tables rated us in the top 500 most valuable banking brands worldwide and the most valuable Nigerian banking brand in 2011.
These ratings show that as the Bank revolutionizes its operations and dynamics with new products and services, at the heart of the organisation is the understanding that customer service delivery and trust are the ultimate way to stay ‘truly the first…’